{"id":4552,"date":"2012-10-24T00:26:04","date_gmt":"2012-10-24T07:26:04","guid":{"rendered":"http:\/\/sjcctimes.com\/?p=4552"},"modified":"2012-12-13T18:31:09","modified_gmt":"2012-12-14T02:31:09","slug":"farmers-market-may-fizzle","status":"publish","type":"post","link":"https:\/\/sjcctimes.com\/es\/4552\/campus-life\/farmers-market-may-fizzle\/","title":{"rendered":"Farmers market may fizzle"},"content":{"rendered":"

Slideshow by Merry Le<\/h2>\n
<\/object><\/p>\n
Open publication<\/a> – Free publishing<\/a> – More farmers market<\/a><\/div>\n<\/div>\n
\"\"<\/a>
Maria Laura Miramon\/TIMES STAFF<\/strong> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong>A local farmer sells peaches to a San Jose City College student Sept. 19. The farmers market is on campus every Wednesday from 10 a.m. to 2 p.m.<\/figcaption><\/figure>\n

Back on campus for only four weeks, the farmers market is scaling down to its last vendors at San Jose City College.<\/p>\n

\u201c(On the first day) I made $350, which is not considered a very good sale. I thought it was going to pick up, then half of the vendors left,\u201d said the Hummus Heaven vendor Mo Ghoname.<\/p>\n

Ghoname is one of two vendors that were still on campus last week.<\/p>\n

Each vendor like Ghoname has to pay Jerry Lami, executive director of West Coast Farmers Market, around $45 every time they set up their tents at campus. This cost, in addition to the commute cost and produc- ing expenses, make it un- profitable for those vendors when their sales are low.<\/p>\n

\u201cTo make the market worth for me, I need to make at least $400 to cover every cost,\u201d Ghoname said.<\/p>\n

\u201cThis market is saturated,\u201d Lami said. \u201cVendors are not returning.\u201d<\/p>\n

After the visit to SJCC last year, Lami gave his idea to Vice President of Administrative Services Greg Nelson about having the farmers market on campus.<\/p>\n

\u201cThey (farmers) approached us, and they rent the space to use for the market per our facility rental policy,\u201d Nelson wrote in an email.<\/p>\n

The farmers market was opened at SJCC on Sept. 26 in the student quad, with vendors showing varieties of their products. The vegetables were from Fresno, and most farmers were driving two to three hours to bring fresh products to the market.<\/p>\n

\u201cOur farmers work so hard,\u201d Lami said. \u201cThey work during the night and early morning hours in order to pick the crops and deliver them to where they sell them.\u201d<\/p>\n

He also said the problem they have is the people in the area are busy. Lami tried to put up some banners, and posters with hopes of getting more customers but said \u201cthey didn\u2019t work.\u201d<\/p>\n

Ghoname said he thought differently, \u201cIt\u2019s up to the community; it\u2019s not up to us.\u201d<\/p>\n

\u201cI didn\u2019t find the cooperation of bringing more people to know about us,\u201d he said.<\/p>\n

Ghoname\u2019s business in a hospital near Mountain View is the opposite.<\/p>\n

\u201cThe place was full of vendors. 2,000 employees of the hospital came down at lunch and bought our products,\u201d Ghoname said.<\/p>\n

He said he is thinking about leaving like other vendors to a place where he can make more money.<\/p>\n

\u201cIt\u2019s a farmers market without farmers,\u201d Ghoname said. \u201cIt\u2019s dying. We don\u2019t have the momentum. We lost it.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Slideshow by Merry Le Open publication – Free publishing – More farmers market Back on campus for only four weeks, the farmers market is scaling down to its last vendors at San Jose City College. \u201c(On the first day) I made $350, which is not considered a very good sale. I thought it was going…<\/p>","protected":false},"author":56,"featured_media":4613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"staff_name":[602],"class_list":["post-4552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-life","staff_name-linh-nguyen"],"yoast_head":"\nFarmers market may fizzle - City College Times<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sjcctimes.com\/es\/4552\/campus-life\/farmers-market-may-fizzle\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmers market may fizzle - City College Times\" \/>\n<meta property=\"og:description\" content=\"Slideshow by Merry Le Open publication – Free publishing – More farmers market Back on campus for only four weeks, the farmers market is scaling down to its last vendors at San Jose City College. \u201c(On the first day) I made $350, which is not considered a very good sale. 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